The person comes first.
A practical brand kit for press, partners, presentations, and public references.
Positioned around people, not capabilities.
Alelken is not positioned around what technology can do. It is positioned around what people need technology to become responsible for.
Heal. Educate. Sustain. The brand should feel precise, grounded, and human. No noise. No borrowed urgency. No claim we cannot stand behind.
How the brand behaves
Start with the person
Every Alelken expression begins with a human need, not a market category, feature list, or trend.
Build from first principles
The brand should feel like a clean answer to a hard question: direct, exact, and unborrowed.
Carry the responsibility
Alelken speaks with care because wellness, guidance, and trust are not casual promises.
Choose the mark that stays legible.
Use the full pack when sending assets to press, partners, or event teams.
Make the right use obvious.
Do
- Maintain clear space around every logo lockup.
- Use approved logo files and original aspect ratios.
- Choose quiet, high-contrast backgrounds.
- Use the titled logo when the audience may not know Alelken.
Do not
- Do not stretch, rotate, crop, outline, shadow, or recolor the logo.
- Do not place the logo over busy imagery or low-contrast gradients.
- Do not use the symbol as a decorative pattern.
- Do not combine Alelken with another mark without approval.
Quiet contrast. Functional accents.
Black, white, silver, and soft greys carry the brand. Green, amber, and red are reserved for product states.
Core: Alelken Night #111111, Deep Night #050505, Warm White #FFFFFF, Soft Field #F3F4F6, Human Grey #71717A, Metallic Silver #C8CDD8.
Status only: Growth Green #10B981, Attention Amber #F59E0B, Critical Red #EF4444.
Serious where it matters. Clear everywhere.
Headlines use Source Serif 4 Italic. Body copy uses Manrope. Technical values use JetBrains Mono.
Say less. Mean more.
Write human before technical, plain before clever, and direct before soft.
Naming rules
- Use Alelken for the company.
- Use Alayn for the product.
- Do not write Alelken AI unless it is part of a specifically approved context.
- Do not describe Alayn as a therapist, doctor, diagnosis tool, or crisis service.
- Use technology for human potential as the company-level idea.
Use these descriptions when introducing Alelken.
One-line description
Alelken builds technology for human potential.
Short boilerplate
Alelken is a technology company building human-first systems that heal, educate, and sustain. Its work starts from actual human needs and turns them into products people can trust.
Long boilerplate
Alelken builds technology for human potential. The company designs from first principles, starting with what a person actually needs instead of what existing systems assume. Alelken is building Alayn, a personal guide created to help people understand themselves, move with clarity, and build a more sustainable life.
Need approval?
Ask before using Alelken in paid media, co-branded material, medical claims, or public partnerships.