Alelken Brand
A practical brand kit for using Alelken clearly in press, partner material, presentations, and public references.
The person comes first.
Alelken is not positioned around what technology can do. It is positioned around what people need technology to become responsible for.
Every Alelken expression starts with the person, builds from first principles, and carries the responsibility of trust.
Visual Logic
Alelken is a quiet system with a serious center: heal, educate, and sustain.
The brand should feel precise, grounded, and human. No noise. No borrowed urgency. No claim we cannot stand behind.
Usage Examples
Do
- Maintain clear space around every logo lockup.
- Use approved logo files and original aspect ratios.
- Choose quiet, high-contrast backgrounds.
- Use the titled logo when the audience may not know Alelken.
Do not
- Keep the mark in its original proportions. Do not stretch, rotate, crop, outline, or recolor it.
- Avoid placing the logo over busy photography, low-contrast gradients, or decorative patterns.
- Do not use the symbol as a decorative pattern.
- Do not combine Alelken with another mark without approval.
Color, Type, and Voice
Primary colors are Alelken Night #111111, Deep Night #050505, Warm White #FFFFFF, Soft Field #F3F4F6, and Human Grey #71717A.
Growth Green #22C55E, Attention Amber #F59E0B, and Critical Red #EF4444 are functional product-state colors only.
Headlines use Source Serif 4 Italic. Body copy uses Manrope. Technical values use JetBrains Mono.
Write human before technical, plain before clever, and direct before soft.
Approved Copy
One-line description
Alelken builds technology for human potential.
Short boilerplate
Alelken is a technology company building human-first systems that heal, educate, and sustain. Its work starts from actual human needs and turns them into products people can trust.
Long boilerplate
Alelken builds technology for human potential. The company designs from first principles, starting with what a person actually needs instead of what existing systems assume. Alelken is building Alayn, a personal guide created to help people understand themselves, move with clarity, and build a more sustainable life.
Naming rules
- Use Alelken for the company.
- Use Alayn for the product.
- Do not write Alelken AI unless it is part of a specifically approved context.
- Do not describe Alayn as a therapist, doctor, diagnosis tool, or crisis service.